Iimpawu zodidi oluphezulu kunye nabayili be-indie ngokufanayo baya kujongana nemiceli mngeni.
Umzi-mveliso wefashoni, njengabanye abaninzi, usasokola ukujongana nenyani entsha enyanzeliswe sisibetho se-coronavirus, njengoko abathengisi, abaqulunqi, kunye nabasebenzi ngokufanayo bezama ukubuyisela ubume besiqhelo kwiiveki ezimbalwa ezidlulileyo.I-Business of Fashion, kunye noMcKinsey & Company, ngoku iphakamise ukuba nangona isicwangciso sesenzo sibekwe, imboni "eqhelekileyo" ayinakuze ibe khona kwakhona, ubuncinane indlela esiyikhumbula ngayo.
Okwangoku, iinkampani zempahla yezemidlalo ziyatshintsha ukuze zivelise imaski kunye nezixhobo zokukhusela njengoko izindlu zodidi zijoyina unobangela kwaye zinike imali.Nangona kunjalo, ezi nzame zintle zijolise ekupheliseni i-COVID-19, ingaboneleli ngesisombululo sexesha elide kwingxaki yezemali ebangelwa sesi sifo.Ingxelo ye-BoF kunye noMcKinsey ijonge kwikamva leshishini, ithathela ingqalelo ezona ziphumo zibalaseleyo kunye notshintsho olubangelwa yi-coronavirus.
Okubalulekileyo, le ngxelo iqikelela ukudodobala koqoqosho emva kwentlekele, okuya kuthi buthuntu inkcitho yabathengi.Ngeliphandle, “ingxaki iza kugungqisa ababuthathaka, yomeleze abo banamandla, kwaye ikhawulezise ukwehla” kweenkampani ezitsala nzima.Akukho mntu uya kukhuseleka ekucuthekeni kwengeniso kwaye amashishini abiza imali eninzi aya kuthotywa.Ixabiso lesilivere lelokuba ngaphandle kobunzima obuninzi, ishishini liya kunikwa amathuba okwamkela uzinzo ekwakhiweni kwakhona kwamakhonkco obonelelo, ukubeka phambili ukusungula izinto ezintsha njengoko iimpahla ezindala zithotywa.
Okulusizi kukuba, “silindele ukuba iinkampani ezininzi zefashoni zehlabathi zitshone kwiinyanga ezili-12 ukuya kwezili-18 ezizayo,” icacisa isitsho le ngxelo.Ezi zisuka kubadali abancinci ukuya kwizigebenga zodidi oluphezulu, ezihlala zixhomekeke kwingeniso eyenziwa ngabahambi abazizityebi.Kambe ke, amazwe asakhasayo aza kubethwa nangakumbi, njengoko abaqeshwa babavelisi abahlala kwimimandla efana “neBangladesh, i-Indiya, iKhambodiya, iHonduras, ne-Ethiopia” behlangabezana nokuwohloka kweemarike zemisebenzi.Ngeli xesha, iipesenti ezingama-75 zabathengi eMelika naseYurophu balindele ukuba iimali zabo zitshintshe, nto leyo ethetha ukuba zimbalwa izinto ezikhawulezayo zokuthenga izinto ezithengiswayo kunye ne-splurges etyebileyo.
Endaweni yoko, ingxelo ilindele ukuba abathengi babandakanyeke kwinto uMario Ortelli, iqabane elilawulayo labacebisi bobunewunewu i-Ortelli & Co, ichaza njengokusetyenziswa okulumkileyo.Uthi: “Kuya kufuna okungakumbi ukuze kuthetheleleke ukuthenga.Lindela ukuthenga okuthe kratya kwi-intanethi kwiimarike ezisetyenzisiweyo kunye nakwiimarike ezirentwayo, kunye nabathengi abafuna ngokukodwa iziqwenga zotyalo-mali, "izinto ezincinci, ezokugqibela."Abathengisi kunye nabathengi abakwaziyo ukulungelelanisa amava okuthenga ngedijithali kunye neengxoxo kubathengi babo kuya kuqhuba ngcono.Abathengi “bafuna abathengisi babo bathethe nabo, bacinge ngendlela abanxiba ngayo,” watsho njalo umphathi weCapri Holdings, uJohn Idol.
Mhlawumbi eyona ndlela ingcono yokunciphisa umonakalo opheleleyo kukusebenzisana.“Akukho nkampani iza kudlula lo bhubhani iyodwa,” itsho ingxelo."Abadlali befashoni kufuneka babelane ngedatha, amaqhinga, kunye nokuqonda malunga nendlela yokujongana nesaqhwithi."Umthwalo kufuneka ulungelelaniswe ngabo bonke ababandakanyekayo ukunqanda ubuncinci besiphithiphithi esisemnyango.Ngokufanayo, ukwamkela itekhnoloji entsha kuya kuqinisekisa ukuba iinkampani zikulungele kangcono ukusinda emva kobhubhane.Ngokomzekelo, iintlanganiso zedijithali zicheba iindleko zokuhamba kwiinkomfa, kunye neeyure zokusebenza eziguquguqukayo zokunceda ekujonganeni nemingeni emitsha.Besele kukho ukonyuka kweepesenti ezingama-84 emsebenzini okude kunye neepesenti ezingama-58 ukonyuka kwiiyure zokusebenza eziguquguqukayo ngaphambi kwecoronavirus, okuthetha ukuba ezi mpawu zisenokungabi ntsha ngokupheleleyo, kodwa zifanelekile ukuba zifezekiswe kwaye siziqhelanise.
Funda iShishini leFashoni kunye neMcKinsey kunye nengxelo yempembelelo ye-coronavirus yeNkampani malunga neziphumo ezipheleleyo, okulindelweyo, kunye nodliwano-ndlebe, olubandakanya yonke into ukusuka kwishishini lobuhle ukuya kwiziphumo ezahlukeneyo zentsholongwane kwintengiso yehlabathi.
Ngaphambi kokuba le ngxaki iphele, nangona kunjalo, iarhente yezempilo yeCDC yaseMelika yenze ividiyo ebonisa indlela yokwenza imaski yobuso bakho ekhaya.
Ixesha lokuposa: Feb-03-2023
