Ubushinwa butuwe na OEM (abakora ibikoresho byumwimerere) bakora imyenda itanga inyungu ninyungu kubucuruzi bashaka gukora imyenda yabo.Muri iki kiganiro, tuzasesengura zimwe mu mpamvu zituma guhitamo uruganda rukora imyenda rwa OEM mu Bushinwa bishobora kuba icyemezo cyiza kubucuruzi bwawe.
Igiciro gito cy'umusaruro.Imwe mu nyungu nyamukuru zo guhitamo uruganda rukora imyenda rwa OEM mubushinwa nigiciro gito cyibicuruzwa.Ubushinwa bufite abakozi benshi kandi bukoresha amafaranga make ugereranije n’ibindi bihugu, bivuze ko abakora imyenda mu Bushinwa bashoboye gutanga ibiciro byapiganwa kuri serivisi zabo.
Ubwinshi bwimyenda yimyenda.Abakora imyenda ya OEM mu Bushinwa batanga ibicuruzwa byinshi byimyenda, harimo T-shati, imyenda, ipantaro, ikoti, nibindi byinshi.Ibi bivuze ko ubucuruzi bushobora guhitamo muburyo butandukanye bwo guhuza ibyo bakeneye hamwe nibyo bakunda.
Ibicuruzwa byiza.Nubwo ibiciro byabo biri hasi, abakora imyenda ya OEM mubushinwa bazwiho gukora ibicuruzwa byiza.Bakoresha tekinoroji nubuhanga buhanitse kugirango barebe ko ibicuruzwa byabo byujuje ubuziranenge bwo hejuru kandi burambye.
Amahitamo yihariye.Abakora imyenda ya OEM mu Bushinwa akenshi batanga uburyo bwo kwihitiramo ibintu, bigatuma ubucuruzi bugira ibicuruzwa byabo byimyenda kubisabwa byihariye.Ibi birimo amahitamo nkubunini bwihariye, amabara, n'ibishushanyo.
Ahantu heza.Ubushinwa ni ahantu heza kubucuruzi bushaka gukora imyenda yabo, kuko byoroshye kuboneka mubihugu byinshi kwisi.Ibi byorohereza ubucuruzi kuvugana nuwabikoze no kugenzura imikorere.
Mu gusoza, guhitamo uruganda rukora imyenda rwa OEM mubushinwa bitanga inyungu ninyungu kubucuruzi.Kuva ku giciro gito cy'umusaruro kugeza ku bicuruzwa byinshi by'imyenda no guhitamo ibicuruzwa bihari, Ubushinwa ni amahitamo meza ku bucuruzi bashaka gukora imyenda yabo.
Kuki uhitamo uruganda rukora imyenda yubushinwa?
1. Amateka maremare.
Ubushinwa bufite amateka maremare yo gutunganya imyenda, hamwe nibikorwa remezo byiza nibyiza byikoranabuhanga.Nk’uko raporo zibyerekana, Ubushinwa bw’imyenda gakondo n’imbaraga za tekinike biruta inganda z’imyenda yo muri Aziya yepfo.Auschalink, Umujyi wa Dongguan, Intara ya Guangdong, aho Auschalink iherereye, ni umujyi utunganya imyenda ifite amateka maremare kandi uzwi ku izina rya "umujyi wa mbere w’isoko ry’imyenda".Gukusanya umubare munini wimyenda yimyenda yinganda, bikagabanya cyane igihe cyacu cyo gushaka imyenda kubakiriya, ariko kandi igatanga ibikoresho byuzuye byimyenda.Kubwibyo, dufite amahirwe atagira imipaka yo guha abashyitsi bacu imyenda ishimishije cyane.
2. Ubufatanye buhamye bwibikoresho.
Nyuma yuburambe bwa COVID-19, guverinoma nziza y’Ubushinwa ifata ibyemezo n’umuvuduko w’ibisubizo byatumye ibicuruzwa byoherezwa mu mahanga byihuse.Inkunga ya politiki yo kwambuka imipaka y’ubucuruzi bw’ibicuruzwa byinjira mu mahanga, uburyo bushya bw’ubucuruzi, bugamije kohereza ibicuruzwa hanze no guhuza neza ikoranabuhanga ry’ubwenge n’inganda gakondo zikoreshwa mu bikoresho.Waba ikirango cyimyenda muri Reta zunzubumwe za Amerika, Ositaraliya, Kanada, dufitanye ubufatanye burambye n’amasosiyete y’ibikoresho, bityo dutanga serivisi zogutanga umwuga ninama, urugi kumuryango ikirere ninyanja birashobora.Dutanga imyenda mugihe dukurikije gahunda yo kohereza kugirango abashyitsi batazabura igihe cyiza cyo kugurisha.
3. Ubushobozi bukomeye bwa serivisi.
Hamwe n'izamuka ryibisekuru byinganda zitunganya, uruganda rwimyenda rwemera gusa ibisekuruza bya serivisi zitunganyirizwa.Gukorana nabatanga isoko bashobora guhitamo imyenda nigihe kizaza.Gushyira hamwe byose, kuva gucapa kugeza kudoda, bisaba ubuhanga budasanzwe bushobora guturuka gusa kumasosiyete meza yimyenda yimyenda ifite ubushobozi bwo gusobanukirwa no gukora hafi yimyenda yimyenda.Filozofiya yibanze ya Auschalink nugusobanukirwa icyerekezo umukiriya akeneye kugeraho binyuze mubicuruzwa, kwemeza ko ibitekerezo byabakiriya bitangwa binyuze mugushushanya no gukora ibicuruzwa byabigenewe.
4. Amahirwe meza yiterambere.
Mu gice cya mbere cy'uyu mwaka, ubucuruzi bw’ububanyi n’amahanga bw’Ubushinwa bwageze ku iterambere rihamye, agaciro k’ibicuruzwa biva mu mahanga n’ibyoherezwa mu mahanga bigera kuri tiriyari 19.8, byiyongereyeho 9.4% umwaka ushize.Imibare irerekana ko imyenda yoherezwa mu gihugu yageze kuri tiriyari 11.14 mu gice cya mbere cy’umwaka, ikiyongeraho 13.2 ku ijana umwaka ushize.Ibintu byagaragaje ko Ubushinwa bw’inganda z’imyenda y’ubucuruzi n’ubucuruzi bwakomeje kugira icyizere cyiza cy’iterambere, bityo rero mugihe ugishidikanya guhitamo abakora imyenda yubushinwa, hari abakiriya bafite ubwenge imbere yawe kandi bakagera ku musaruro mwiza.Niba nawe ufite ibitekerezo, nyamuneka ntutindiganye kuduhitamo!
Igihe cyo kohereza: Werurwe-01-2023
